How Much Revenue Are Two New
High-Value Clients Per Month Worth?
What If It Were Eight?
Great Website Design, SEO and Reputation Management Can Help Take Your Law Firm or Solo Practice's Revenue To New Heights, and cost a lot less than you think.

Differentiate your practice from competitors, project a more established image, enhance credibility, build trust, get more high-value cases and land better clients with a professional online presence created and maintained by Tower Digital Systems.
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Hey Attorneys Did you know...?

Some surprising stats and facts about legal consumer behavior and the ubiquity of Google.

"If it isn't on Google it doesn't exist"

- Jimmy Wales, co-founder of Wikipedia.
Attorneys and Lawyers must begin with recognition that the overwhelming majority of law related searches in the US begin in the Google search box (92.26%).

If you represent consumers and Google is not your #1 source of traffic, you're not visible enough.

Love it or hate it, we must accept that Google is the primary way to get high quality law-related inquiries to your firm.
 

Google vs. Personal Referrals

Someone who needs a lawyer is going to ask a friend or relative for a recommendation, right?

Historically the answer was "yes, of course", not anymore.

Some people may not want to involve friends or relatives for personal reasons, like in the case of divorce, bankruptcy, etc.
Yet even if referred, most people will still do their own vetting.

There's also a growing number of people who would rather make a decision based on their own research and criteria.

Reviews Rule

Do Five Star Reviews and Reputation Management really matter?
You Bet!

A study conducted by Bright Local in 2020 found that 87% of consumers searched online when looking to buy or hire, up from 81% in 2019.

The same study found that only 48% of consumers would use a business with less than a 4 star average rating and 73% of consumers only pay attention to reviews left in the last month.

Read more about Reputation Management

What About Referrals and Yellow Pages?

In the 1980s and 1990s until the mid-2000s, the top three attorney referral sources were: 1. Friend, relative, or colleague 2. Other attorney 3. Yellow Pages

Around 2005, Google replaced the Yellow Pages as the third-most common referral source for attorneys. Since then, Google has become the number one referral source for attorneys by a wide margin, displacing the other two traditional sources.
Google has effectively become the go-to resource for finding legal services.
This shift reflects the growing dominance of search engines and online platforms in connecting consumers with professional services. As more people turned to the internet to research and find attorneys, Google's search functionality and advertising capabilities made it the premier referral source.

What about Businesses?

There’s a belief among some that Google is important for law firms that help individual consumers (b2c) but won’t generate leads for law firms that serve businesses (b2b)

We’ve talked to business lawyers who say that their main referral source is their network of colleagues, concluding that the internet is not a good source of leads.

This couldn’t be further from the truth. We manage advertising for business attorneys who get a lot of good clients from Google.

Entrepreneurs may search Google for a business lawyer to help form their startups or deal with licensing issues, trademarks, lease negotiations, disputes with vendors etc.
Another business consumer that may come to Google would be a law firm somewhere else that needs to partner with local counsel.
 

What Do Clients Want to Know About Attorneys?

Your marketing plan and website should be tailored to meet the needs of and expectations of today's internet user.

Once your ideal client lands on your website, you need to tell them what they want to know about you. People who’ve never hired an attorney before are sometimes intimidated by lawyers and the hiring process.

Many wonder if they can even afford an attorney, so your marketing message should convey a certain friendliness and approachability.

It’s been found that most online consumers are less concerned about where you went to law school or how long you’ve been practicing law than they are about why you became a lawyer and what you do in the community.
 

Reach Out Now and See How Easy and Affordable it can be to Give Your Law Firm a Professional Online Presence!

Find out if our marketing and web design services are a good fit for your law practice.
We'll never sell, share or divulge your information to any third party.

Creating SEO Optimized Websites for Attorneys, Lawyers and Law Firms in Chicago and Across the Country

Are you an attorney looking to elevate your online presence in the competitive Chicago market?

Our online marketing and website design firm specializes in attorney web design and marketing, helping law firms in Chicago and the surrounding suburban cities, towns, and counties stand out and attract more clients.

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In addition to web design and SEO, we provide targeted online advertising campaigns for attorneys in Oak Park, Elmhurst, and Barrington.

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We also offer Reputation Management services in Kane, McHenry, and Kendall counties, helping you build a strong online presence and engage with your audience.
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Whether you need a new website, a comprehensive marketing strategy, or ongoing support and maintenance, our team in Glen Ellyn, Carol Stream, and Hanover Park is here to help. We specialize in creating custom web solutions for law firms, ensuring your online presence reflects the professionalism and expertise of your practice.

Contact us today to learn more about our attorney web design and marketing services in Chicago and the surrounding suburban areas.

Our team of experts is ready to help you attract more clients, grow your practice, and achieve your business goals with a powerful online presence tailored to your unique needs.
 
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