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 🎁 GOOGLE'S BEST KEPT SECRETS REVEALED 🎁

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As you’ve probably heard, on May 27th, 2024, a huge leak at Google revealed over 14,000 potential search ranking factors from their Content Warehouse API. These documents give marketers a rare peek into Google's complex ranking algorithm.

The leaked factors highlight just how intricate Google's system is. Along with well-known factors like backlinks and content quality, the documents mention other more obscure signals like "siteAuthority" and "hostAge."
On June 4th, 2024, a Google spokesperson confirmed the documents are legitimate. However, some information seems to contradict past Google statements.

For example, the documents list click data and Chrome usage statistics as ranking factors, which Google has previously downplayed.

It’s unclear how Google will address these revelations and if they’ll change how they communicate about ranking factors.
While the exact importance and usage of each factor are still being evaluated, this leak offers valuable insights. It might inspire new ideas for SEO experimentation and optimization.

Even though the main goal of SEO is still to meet users' needs, exploring these new findings could be beneficial.
In the coming weeks we’ll be combing through and deciphering these secrets, so you don’t have to.

And we’ll reveal what exactly they mean for businesses trying to improve their search rankings and show up higher in Google Search Engine Result Pages.

✅ Google Secret #216 - Clicks Count ❎

The leaked documents have confirmed a long-held belief among marketers: Google uses clicks to determine search engine rankings.

Various click metrics serve as signals for content relevance and user satisfaction. Our experts have pinpointed four key metrics: "goodClicks," "badClicks," "lastLongestClicks," and "unsquashedClicks."

UX is crucial to Google, and these metrics underscore its significance. "GoodClicks" boosts search results that generate positive user interactions, while "badClicks" demote results associated with negative interactions. "UnsquashedClicks" rewards clicks deemed valuable and genuine.

"LastLongestClicks" measures the time users spend on a page before returning to the Search Engine Results Page (SERP).

Although the exact weight of each metric remains uncertain, it's clear that prioritizing user experience should be a key focus in any SEO strategy.
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We’ll do our best to bring you the most valuable info we find, that you can use to improve your businesses search rankings.

If you have a specific area you'd like info on, just ask in the contact page and we'll try to find the answer.

🤔 Should I Hire An In House Marketer or Outsource❓

marketer-hire-vs-outsource
While hiring a full time marketing pro isn't difficult, finding one with all the right skills that fits your budget may be nearly impossible.  According to Google the average digital marketing salary in the USA is $68,371 per year, with experienced marketers earning over $111k annually.  Many businesses have found that outsourcing makes a lot more sense, and can cost tens of thousands less.  The following is a list of attributes a digital marketer should possess.

Digital Marketing Expertise: Proficiency in various digital marketing channels such as SEO, SEM, PPC, social media, email marketing, and content marketing.

Analytical Skills: Ability to analyze data and derive insights from digital marketing campaigns to optimize performance.

SEO Knowledge: Understanding of search engine optimization techniques to improve website visibility and rankings.

PPC Management: Experience in managing pay-per-click advertising campaigns across platforms like Google Ads and social media ads.

Reputation Management: Ability to curate your online reputation by increasing good reviews and minimizing the not so good ones.

Google Business Profile Management: Understanding and implementing a strong GBP for local businesses is essential.

Content Creation: Skill in creating engaging and persuasive content for websites, blogs, social media, and email marketing campaigns.

Social Media Management: Ability to develop and execute social media strategies across platforms like Facebook, Instagram, Twitter, LinkedIn, etc.

Email Marketing: Proficiency in email marketing tools and strategies for lead generation, nurturing, and conversion.

Marketing Automation: Familiarity with marketing automation platforms like HubSpot, Marketo, or Mailchimp for streamlining marketing processes.

Copywriting: Strong writing skills to craft compelling ad copy, landing pages, and marketing collateral.

Graphic Design: Basic design skills using tools like Canva or Adobe Creative Suite for creating visually appealing graphics and images.

Web Analytics: Understanding of web analytics tools such as Google Analytics to track and measure website performance metrics.

Conversion Rate Optimization (CRO): Knowledge of CRO techniques to optimize website and landing page conversions.

A/B Testing: Experience in conducting A/B tests to optimize marketing campaigns and improve conversion rates.

Project Management: Ability to manage multiple marketing projects simultaneously, prioritize tasks, and meet deadlines.

Communication Skills: Effective communication skills to collaborate with cross-functional teams, clients, and stakeholders.

Creativity: Innovative thinking to develop unique marketing strategies and campaigns that stand out in a crowded digital landscape.

Adaptability: Willingness to learn and adapt to changes in digital marketing trends, algorithms, and technologies.

Problem-Solving Skills: Capacity to identify marketing challenges and develop effective solutions to overcome them.

Customer Focus: Understanding of target audience demographics, behaviors, and preferences to create customer-centric marketing campaigns.

Results-Driven Mentality: Focus on achieving measurable results and ROI from marketing efforts, with a data-driven approach to decision-making.

Finding someone with all of these skills can be challenging to say the least.  But to ensure that a potential online marketing candidate is well-equipped to drive successful digital marketing initiatives for your business it's a must.  If hiring an in-house marketer seems like a challenging and expensive proposition, it's because it is.  If outsourcing for a small fraction of the cost makes more sense for your unique situation, we can probably help. Reach out for a free consultation.

 ⚠️ Top 9 Reasons Not to Update Your Web Design ⚠️


💰 "Money is just too heavy to carry: An enhanced online presence might lead to riches, and who wants that burden?"

💾 "You're cultivating a 'vintage' online experience: Nothing says 'timeless' like a website that looks older than your interns."

👩‍🎓 "Your competitor's kids need college funds too: Keep your outdated website and generously send business their way."

🤧 "You're allergic to success: Why risk breaking out in hives from all those new customers an optimized website might bring?"

💤 "Sleep is overrated: Who needs restful nights when you can stay up worrying about your dwindling customer base?"
 
🥇 "You're training for the 'Phone Olympics': Fielding constant calls to recite your business hours and location is great practice for your gold medal in telephone endurance."

𐦂 "You're secretly a digital archaeologist: Your outdated site is actually a carefully preserved artifact for future internet historians."

⏳ "Loading times build character: Customers these days need to learn the virtue of patience while waiting for your homepage to appear."

😱 "Your website doubles as a digital escape room: If customers can figure out how to navigate your site, they've earned the right to buy from you."

                        If these reasons make sense... 👇  👇  👇
⛔️ Don't Click Here ⛔️

Spring Success: Why Every Realtor Needs a Fresh Website

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As the vibrant hues of spring emerge, opportunities abound for real estate professionals.

The spring market brings with it a surge in activity, making it the ideal time for Realtors to revitalize their online presence.

Launching or updating a website in spring is not just beneficial—it's essential for success in today's digital age.


Spring brings increased buyer activity, with warmer weather and longer days motivating potential homebuyers to explore new listings. A fresh website and marketing plan sets Realtors apart from competitors, showcasing them as proactive and professional agents ready to assist clients in this bustling market.

By prioritizing their website and local marketing this season, Realtors gain a competitive edge and position themselves for success.

A modern website serves as a realtor's digital storefront, making a lasting impression on potential clients. Sleek, user-friendly design instills confidence in services and ensures 24/7 accessibility.

Implementing strong SEO strategies enhances visibility, ensuring maximum exposure to prospective clients.

From property galleries to informative blog posts, a well-crafted website showcases a realtor's achievements, expertise, and local market knowledge.

At Tower Digital Systems we urge Realtors to invest in their success by embracing modern design and SEO to stand out from the crowd.  Whether through us or another trusted marketing agency, capitalize on the surge of spring homebuyers and sellers by launching or updating their website now.

Whether starting from scratch or refreshing an existing site, Realtors should take action by reaching out to a professional web designer and marketing experts to kickstart their local marketing strategy today.

In conclusion, as spring breathes new life into the real estate market, Realtors are urged to seize the opportunity to breathe new life into their online presence.  A compelling website optimized for SEO is your gateway to success, helping you attract, engage, and convert clients in this busy season.

Spring into action and unlock the full potential of your real estate business with a fresh website and marketing plan today!

We’d love to help, just give us a call at 312-574-0109
 

The Facebook Trap: Why Your Business Needs Its Own Website

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Thinking about using a Facebook page as your main online hub? Think again. While Facebook is great for social interactions, relying on it as your primary business platform is a big mistake. Many businesses today turn to social media platforms, like Facebook, to create that presence. However, using a Facebook page as your primary or only online presence can be a huge mistake.

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7 Signs You Need a New Website for Your Business

Signs you need a website
Web design might sometimes seem like an unnecessary expense for some small business owners. In fact, it's quite the opposite. User habits and Google search algorithms change regularly. You're missing out on valuable traffic (and potential customers)  if you're not consistently modernizing your website.

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Why DIY Site Builders are Bad for Small Businesses

Diy website builders bad for business
Do you need to build a website for your small business and are considering building one yourself? Unfortunately, many people think that it's something that they can build on their own. Only after making a low-quality website do they realize that they would have been better off leaving it to the professionals.

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Do Websites Really Need SEO? Understanding Google's Daily Evolution

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Nowadays everyone talks about SEO (Search Engine Optimization) and how it works online. The truth is that SEO means climbing to the top of search engines results lists. You can do this by playing according to the rules set by different search engines, first and foremost Google since something like 92% of online searches start there. The gatekeepers there change its algorithms, indexing methods, and ranking criteria every year more than 600 times, according to reliable sources. By doing so, people get better results while searching for information because more specific options pop up first, due to relevance.

So, what are the key facets of this dynamic nature?

Algorithmic Changes
In the ever-evolving world of digital marketing, Search Engine Optimization (SEO) stands as the common denominator for online success. However, the ground rules of SEO are constantly changing, with Google leading the charge by fine-tuning its preferences daily, regularly tweaking their algorithms, making minor adjustments or major updates to refine search results by favoring quality content, relevance, and user experience.

Preference for Quality Content
Content remains king, emphasizing comprehensive, authoritative, and user-friendly content over mere keyword optimization.

Mobile-First Indexing
The emphasis on mobile responsiveness underscores the importance of optimizing websites for various devices. Most searches today are done on smartphones, so making sure your website looks great and is easy to navigate on them, can't be overstated.

User Experience as a Priority
Site speed, ease of navigation, secure connections (HTTPS), and mobile-friendliness are elements crucial to search engine preferences.

The Rise of AI and Machine Learning
AI and machine learning are leveraged to refine search results, assisting in processing search queries and understanding user intent.
Adapting to this technology requires an agile and informed approach:

Stay Updated: Regularly monitor industry news and trends to stay informed about changes and updates.

Focus on User Intent: Craft content that answers user queries effectively and aligns with search intent.

Prioritize User Experience: Optimize websites for speed, mobile responsiveness, and intuitive navigation.

Quality Over Quantity: Emphasize quality content creation and user engagement.

Test and Adapt: Continuously analyze performance numbers and adapt strategies based on those insights.
In conclusion, the dynamic nature of SEO underscores the need for constant adaptation and evolution. Embracing change and delivering exceptional user experiences are essential for sustained visibility and success in the competitive digital landscape. As search engine preferences evolve, businesses must pivot, innovate, and align strategies to keep up with these ever-changing dynamics.
-S. Kenneth

Unlock Success: Launch Your Business During the Holidays for a Head Start
 

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Are you considering becoming an entrepreneur in the new year? Don't wait! Starting your business during the holiday season offers incredible advantages that set the stage for success. Discover why diving into your entrepreneurial journey now is a strategic move and how to kickstart your venture efficiently.
Make the Most of Your Time: Off: Utilize your holiday break wisely. Amidst cherished moments with loved ones, channel your free time into laying the groundwork for your business. This focused period minimizes distractions, giving your business a head start for the upcoming year.
Fight Against Procrastination: Delaying your dream business often leads to more reasons not to start. Seize the motivation and momentum now to prevent potential hindrances to your success.
Give Yourself the Gift of Entrepreneurship: This Year Amidst the season of giving, don’t forget yourself. Launching your business is the ultimate gift, an investment in long-term success that far outweighs material possessions.
Smooth Out Bumps Before the Start of the Year: Starting early allows ample time to fine-tune processes, ensuring a smoother operational transition when the new year kicks in.
Get Ahead of the Rush for Paperwork: Complete essential paperwork before year-end to avoid holiday office closures and the rush of last-minute filings. Stay ahead and start the year stress-free.
Some of the paperwork can include:
  • Permits
  • Tax IDs
  • Business licenses 
Tap into a Large Pool of Workers: Year-end is prime time for hiring quality talent. While some take a break, dedicated job seekers are still active, providing access to exceptional employees eager to work.
Your 401(k) may be at its Highest Value: Consider leveraging your 401(k) for funding your new venture. With year-end values at their peak, exploring this option before the holiday rush might be advantageous.
Starting your dream business doesn’t always require substantial funds. Some ventures demand significant capital, while others can kick off with relatively minimal investment.
-S. Kenneth

8 Things Every Small Business Website Needs

Things every small business website needs
If you run a small business, no matter what it is that you do, or where you’re located, you need a website. Small business websites are crucial for online visibility, branding, and driving sales, but only if you've got good web design.

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7 Reasons Why Small Business Websites Are Vital

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A website is a vital component to a small businesses’ success. However not an website will do. About one in five small business websites struggle to generate traffic to their website. Meanwhile, 57% of users won't recommend a company with a poor mobile web design. If your website doesn't offer a positive experience, you could lose potential customers.

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Website Traffic Stats Explained

Website traffic stats
There are over 5.07 billion daily Internet users in the world, so there's a large base of potential customers you can reach with your website. But before you can tap into that potential, you need to know whether your website is capable of attracting those visitors. Your website traffic stats are a good place to start.

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